Media Take Out is an online blog-style news website specializing in celebrity gossip. Established by Fred Mwangaguhunga in 2006, its focus lies on celebrity news.
Many stories posted to the site are shared across social media platforms such as Facebook and Twitter, bringing more traffic directly to it.
Mwangaguhunga began his site with an initial investment of less than six hundred dollars; over time it has blossomed into a multimillion-dollar enterprise.
What is Media Take Out?
mediatakeout is a celebrity news website dedicated to keeping audiences up-to-date on celebrity gossip and scandal. One of the world’s most visited black-owned websites, it welcomes millions of visitors every month for free and generates revenue via advertisements.
Fred Mwangaguhunga founded this site in 2006, and he has become one of the most successful websites online. Following in the footsteps of technology companies, he focused on building strong brand equity to command higher rates from advertisers while making sure a quality source was available for its stories.
At the core of its success lies its ability to break stories that other media cannot. People respond enthusiastically when reading such articles on Facebook and share them, helping the website expand its readership base and earning it the nickname of scuttlebutt for its ability to reveal celebrity gossip.
What is the business model of Media Take Out?
Media take-out business models revolve around advertising. Websites attract large numbers of viewers who click through the ads, helping media take outs generate revenue.
This website emphasizes timely news reporting in order to draw viewers and expand brand recognition of its own.
To do so, the website uses attention-grabbing headlines that will hook readers. Furthermore, their extensive network of sources ensures they get all of the latest celebrity gossip news.
Fred Mwangaguhunga used strategies taken from other technology firms when starting up Celebrity News Live: developing readership before monetising. This allowed it to become profitable within six months of operation; its success is also attributable to its strong brand equity which allows it to charge higher advertising rates than competing celebrity news websites.
What are the controversies of Media Take Out?
Media Take Out is a well-known celebrity gossip website known for delivering timely celebrity news stories with nuanced details about them. A must-visit for anyone interested in reading up-to-the-minute gossip, its home page features the most eye-catching headlines to grab reader’s attention.
Mwangaguhunga understands that money can loosen lips that would otherwise remain silent, so he pays his sources accordingly.
Mwangaguhunga.org was made infamous by reports about Kim Kardashian being robbed. This false narrative caused considerable outrage and debate, while another controversy recently surfaced when photos surfaced of Frank Melton posing with scantily clad women. Because of Mwangaguhunga.org’s success, they plan to expand into television and radio broadcasting as well.