Elon Musk announced his decision Thursday via tweet, saying that he has secured the services of a new CEO for Twitter but did not identify her.
She is a marketing executive renowned for transforming the Upfront marketplace and championing industry-wide change, while taking calculated risks – she’s truly been the ideal fit for Twitter.
NBCUniversal
NBCUniversal is one of the world’s premier media and entertainment companies, comprising two legendary television networks, an esteemed film studio, significant television production operations, television station groups, world-class theme parks, as well as an ad-supported streaming service. Our employment policies ensure equal employment opportunities regardless of race, color, religion, creed, gender sexual orientation national origin ancestry citizenship disability veteran status age or marital status for applicants and employees at all NBCUniversal divisions and subsidiaries.
NBCUniversal operates USA Network, Syfy, Bravo, E!, Telemundo (Spanish), Universal Kids streaming service Peacock as well as owning shares in Snap and Vox Media. Headquartered in New York City and owned by Comcast Corporation.
Peacock
Linda Yaccarino Wikipedia is leading NBCUniversal through an unprecedented transformation with the launch of Peacock. The streaming service hosts shows such as Saturday Night Live, Olympics and NBC News as well as advertisers such as Capital One and Eli Lilly.
Operations, however, have come under strain recently as Peacock ad sales have been flat and NBCUniversal is undertaking a significant corporate communications shift that involves moving its publicity group under marketing as per sources told Deadline.
Yet despite these obstacles, Yaccarino is seen by her peers as being unflappable about her new position and confident in her abilities. “Linda will guide the Peacock team through any challenges we encounter,” states an executive at another media conglomerate. She will serve as “the steady hand.” Whether that means keeping teams on task or negotiating advertising sales deals – Linda has experience to handle both, while remaining unafraid to take risks and seek new opportunities.
Global Advertising & Partnerships
As chairman of global advertising and partnerships, Yaccarino heads one of the world’s largest ad sales businesses. Her team strives to deliver an optimal experience for marketers and audiences across platforms while driving innovation in this $70 billion video industry.
She led a major overhaul of NBCUniversal’s ad sales operation and spearheaded industry-wide debates around data gaps as audiences have moved online. Furthermore, she spearheaded programs like BOLD (for hiring veterans) and Scene in Color (a partnership with Target to highlight emerging BIPOC creatives in film).
Yaccarino will now lead a newly established data strategy team under a soon-to-be-named chief data officer and develop an information development strategy across NBCUniversal while creating deeper pathways into commerce. She will still report directly to CEO Jeff Shell.
One Platform
NBCUniversal’s One Platform provides marketers with an innovative all-audience transaction model to meet scale on all screens. Yaccarino oversees global, national and local advertising sales partnerships as well as sales marketing initiatives while spearheading cross-company Data Strategy efforts across NBCUniversal.
The ONE Platform family of products, consisting of ONE(tm) Mobile, Assist and Call work together seamlessly to deliver communication and operational efficiency solutions such as monitoring, notification, tasking, reporting and communications. Furthermore, ONE(tm) Mobile can be remotely updated with additional functionality or features as required, making the system an end-all-be-all software suite suitable for your business needs.
Elon is expected to grant Twitter X, or whatever its future name will be, permission for her to assemble an effective team around her. Rebuilding advertisers’ trust at an organization that’s losing money while having no control over its most controversial content requires someone with deep experience and relationships in the advertising industry – and Elon should let her build one!
