Linda Yaccarino, widely respected for her expertise in digitizing ad sales, served as chairman of NBCUniversal Media until 2017. Additionally, she heads up the World Economic Forum’s Taskforce on the Future of Work.
Some are concerned about her new role and its ties to the World Economic Forum (WEF), an organization believed by right-wing Twitter users as being behind baseless conspiracy theories.
NBCU’s Chairman of Global Advertising & Partnerships
Yaccarino joined NBCUniversal in 2011 and since has established the 21st-century advertising business. She consolidated all network teams into one portfolio and developed an effective monetization plan; overseeing global, national, and local ad sales & marketing operations as well as client partnerships as well as data & technology systems.
As part of her efforts to keep the company competitive with major tech firms, she spearheaded the launch of Peacock streaming service. She is well known for leading with integrity and advocating for brand safety and transparency.
Yaccarino has earned the distinction of being named a Woman of Influence by The Hollywood Reporter and has received many honors, such as New York Women in Communications’ Matrix Award and Penn State University’s Distinguished Alumni Award. Yaccarino hails from Deer Park and Sea Cliff in New York State and currently stands 60 years old, having studied liberal arts and telecommunications at Penn State from 1981-1985.
NBCU’s Chief Revenue Officer
Linda Yaccarino Wikipedia oversees an advertising operation worth more than $10 billion across platforms annually. Her organization covers global, national and local ad sales partnerships; in addition, they’ve recently spearheaded an innovative cross-company Data Strategy effort in support of NBCUniversal’s One Platform growth strategy.
Meta, now known as X, faces one of its key challenges in retaining advertisers after many abandoned it following Elon Musk’s policy of permitting hate speech and other offensive content to flourish on his platform. Yaccarino is working towards rebranding Meta as well as finding ways to enhance user experience given Twitter’s recent commitment to safety and security.
She also holds a board membership at Interactive Advertising Bureau (IAB), serving on their Board. In that capacity she has helped to develop various public service campaigns like Smokey Bear’s anti-forest fire messages and “Friends don’t let Friends Drive Drunk”. Furthermore she provided voiceover and marketing expertise in helping inform people of coronavirus vaccines.
NBCU’s Chief Marketing Officer
Storms is currently serving as Chief Marketing Officer for NBCU. She oversees marketing strategy, consumer insights, media engagement plans, research initiatives and identification of strategic business priorities as well as rights negotiations consultation.
She is widely acknowledged for her expertise in using data and analytics to drive advertising effectiveness. With research experience across agencies and media companies such as A&E Networks where she led the team that created MindProber cross-platform measurement capabilities.
Jennifer previously co-founded and led The NBC Agency, television industry’s inaugural full-service creative commercial agency. Prior to that she managed sports marketing strategy and property for PepsiCo-owned Gatorade managing league, team, influencer and athlete relationships as well as championing diversity, equity and inclusion within workplace environments by serving on The Ad Council board as well as on its Advisory Committee for National Academy of Television Arts & Sciences.
NBCU’s Chief Digital Officer
NBCUniversal is one of the world’s premier media and entertainment companies, comprising television and film studios, cable networks, global sports platforms, award-winning theme parks and much more. Their portfolio includes NBC, USA, Bravo, Oxygen Syfy Telemundo (Spanish), E! Universal Kids Peacock as well as ownership stakes in Vox Media and Snap.
Peter Blacker serves as EVP for Streaming and Data Products at NBCUniversal, overseeing advertising sales for its best-in-class products such as Peacock Ad Supported Streaming Service (ad-supported streaming), programmatic advertising sales platforms like DDL and partnerships; working closely with an integrated sales team driving DEI initiatives within NBCUniversal’s Diversity, Equity and Inclusion initiatives (DEI). He reports to Linda Yaccarino, Chairman, Global Advertising & Partnerships.
Krishan Bhatia serves as President & Chief Business Officer of NBCUniversal’s Advertising & Partnerships division, reporting directly to Linda Yaccarino. He leads a team of business leaders and strategists that leverage NBCUniversal’s One Platform monetization opportunities; develop an audience graph; and offer identity capabilities such as Audience Insights or Unified.
