The reason for Adidas firing Kanye west as an Influencer is unclear. The rapper has been under fire for making antisemitic comments in interviews and on social media. He has also been blocked from Instagram and Facebook. In addition, his talent agency, CAA, has stopped representing him. Adidas has not responded to questions about the controversy.
Kanye west’s antisemitic comments
Adidas has fired Kanye West as an influencer for their sportswear range because of his recent antisemitic comments. The brand has no tolerance for hate speech or racism, and Adidas’ decision sends a strong message. The decision could cost the sportswear company up to EUR250 million in lost net income. The move could also have a detrimental impact on Adidas’ future profitability.
The rapper has been banned from Twitter and Instagram after making racist and antisemitic comments. He also suggested that slavery is a choice and that the COVID-19 vaccine is a “mark of the beast.” The Central Council of Jews in Germany said Adidas had a responsibility to cut ties with Ye because of his antisemitic comments.
The controversy was brought to light after a series of antisemitic tweets. After being banned from Twitter, Ye was also banned from Facebook and Instagram. Following his comments, Adidas and other brands cut ties with him after receiving thousands of emails. Adidas has not yet responded to NBC News’s request for comment.
Adidas also canceled a joint project with Ye after his antisemitic remarks. The collaboration between the two companies had spanned nearly two decades. Adidas had built a brand around Yeezy, which now accounts for 8% of its sales. Now, the two companies have parted ways, and the artist has lost representation through his talent agency, CAA.
Adidas’ decision
After a series of controversy-filled weeks, Adidas finally ended its collaboration with rapper Kanye West. The athletic brand has canceled all Yeezy-branded products, with immediate effect. This follows the emergence of a video starring Ye wearing a Nazi salute, which was posted on social media by an antisemitic group. Adidas has not yet responded to CNBC’s questions regarding the reasons for the move, but the move sends a powerful message to the world.
Adidas put its partnership with Ye under review earlier this month. The move came in the wake of a group that hung a banner containing the antisemitic remark “Kanye is right about the Jews.” Adidas also said that ending the partnership with Ye could cost as much as $246 million. But the company stressed that it was the owner of all design rights.
In the past few years, the relationship between Adidas and Ye has been tense, with many questions arising about their loyalties. Ye’s public and private outbursts have led Adidas staffers to question his loyalty. Adidas has since issued a memo warning employees not to speak with reporters.
Kanye West’s controversy has highlighted the inherent risks of working with celebrities. Brands must balance doing the right thing without negatively impacting their bottom line.
Ye’s criticism of Adidas
Following Ye’s anti-Semitic comments, Adidas’ relationship with the rapper came to a standstill. The company has already halted production of the Yeezy sneakers, and has stopped paying West to design new sneakers. The company expects to lose as much as EUR250 million in net income. The company has also apologized to those it offended.
The company has said it is reviewing the partnership with Kanye West, but has not issued any further updates. The move raises questions about what the future holds for the rapper. The Adidas-Yeezy partnership was worth close to $100 million a year. Adidas’s decision to cut ties with Ye has also left many fans scratching their heads over his recent associations with right-wing figures, including Tucker Carlson and Candace Owens. The company has also locked Ye’s social media accounts.
West’s recent criticism of Adidas follows a report on CNBC that accused the company of stealing West’s designs. This is not the first time Kanye has accused Adidas of stealing designs. The rapper has repeatedly criticized Adidas’ CEO, Kasper Rorsted, and senior vice president and general manager Daniel Cherry III.
Following Ye’s recent criticism of Adidas, the sportswear giant has terminated its partnership with the rapper. It will cease producing Yeezy products and cease paying the rapper. Adidas’s decision follows a similar move by Gap Inc., Balenciaga, and other major corporations. Adidas said it will take a EUR250 million hit in its net income for the current fiscal year.
